BBR’s Top 10 Most Inclusive Makeup Brands of 2024

As we move into 2024, some brands are leading the charge, proving that beauty is for everyone, everywhere. From foundation shades to lip and blush collections, these brands are setting new standards for representation and innovation. Here’s our roundup of BBR’s Most Inclusive Beauty Brands of 2024, celebrating those who embrace diversity in every way.

Danessa Myricks Beauty

Danessa Myricks Beauty is a brand where artistry meets inclusivity. Known for its multi-use, skin-loving products, this brand stands out with offerings like the viral Yummy Skin Blurring Balm Powder and Yummy Skin Foundation, both celebrated for their exceptional performance in dark shades. These products cater to diverse complexions and have garnered widespread acclaim from creators across the beauty spectrum.

Danessa Myricks herself is a champion of diverse representation, and her brand’s social platforms are a testament to this vision, featuring bold, creative looks on models of every shade and background.

Haus Labs by Lady Gaga

Haus Labs’ Triclone Skin Tech Foundation has been a game-changer in inclusivity, offering a broad spectrum of 51 shades divided into six families based on depth and undertones: Deep, Medium Deep, Medium, Light Medium, Light, and Fair. This thoughtful categorization ensures every consumer can find their perfect match. Additionally, Haus Labs’ blush products have gone viral, receiving rave reviews from the dark-skinned community for their flattering and vibrant shades.

Haus Labs’ campaigns continue to break boundaries, showcasing diversity not just in skin tone but also in gender identity and self-expression.

Fenty Beauty

When Rihanna launched Fenty Beauty in 2017, the brand redefined inclusivity. Fast forward to 2024, and Fenty remains a trailblazer. This year, Fenty introduced their Soft Matte Powder Foundation and the Soft lit Liquid Foundation, which have been widely praised for their blurring and hydrating properties, particularly among those with dry skin.

Beyond products, Fenty’s social media platforms highlight diverse models, influencers, and makeup artists, showcasing beauty’s many faces.

Huda Beauty

Huda Beauty’s #FauxFilter Foundation has cemented its place as a favorite for beauty lovers of all shades. With a shade range of 30 colors, the foundation offers a wide variety for rich skin tones, ensuring that individuals with deeper complexions are well-represented. The brand works closely with diverse creators and its community to showcase the versatility and inclusivity of its products. Huda Beauty’s vibrant social media content celebrates diversity, featuring influencers and models from all around the globe.

MAC Cosmetics

As one of the pioneers of inclusive beauty, MAC remains a mainstay in this space. Their Studio Fix Fluid Foundation, available in over 60 shades, ensures no one is left out. MAC’s blush and lipstick ranges cater to all preferences, from subtle to bold. The brand’s social campaigns continue to push boundaries, spotlighting a global community of makeup enthusiasts and professionals.

NARS

NARS continues to push the boundaries of inclusivity. The Light Reflecting Foundation has earned high praise for its natural finish and suitability for diverse skin tones. The newly revamped NARS blushes have become a favorite for rich skin tones, delivering vibrant pigmentation and a seamless finish. NARS’ social media highlights individuality and diversity, solidifying its place as a leader in inclusive beauty.

Rare Beauty

Selena Gomez’s Rare Beauty debuted with 48 foundation shades, setting a high standard for inclusivity from the beginning. The brand’s viral Soft Pinch Liquid Blushes offer universally flattering shades that enhance every complexion, making them a staple for makeup lovers. Beyond product range, Rare Beauty donates 1% of its annual sales to Rare Impact, an initiative aimed at expanding mental health services for underserved communities. While their Instagram feed could benefit from a more robust focus on diversity, Rare Beauty’s commitment to individuality and representation has made it a standout in the industry.

LYS Beauty

As the first Black-owned clean beauty brand at Sephora, LYS Beauty is setting new benchmarks for inclusivity. The Triple Fix Serum Foundation comes in 35 shades, with undertones that cater to a wide audience. Their viral products, including the Blush Stick, No Limits Bronzer, and Skin Tint Foundation Stick, have been receiving rave reviews from diverse creators for their versatility and effectiveness across skin tones. Their Higher Standard Satin Matte Cream Blush is another standout, delivering pigmented, blendable shades that flatter all skin tones. LYS Beauty’s marketing reflects its commitment to showcasing real people, making everyone feel seen and valued.

Made by Mitchell

This brand, created by makeup artist Mitchell Halliday, is known for its pigment-rich products that cater to every complexion. The Skin Tint and Bronzer have gone viral, with rave reviews from the rich skin community for their blendable formulas and inclusive shade range. Made by Mitchell’s vibrant and creative social media content underscores its dedication to inclusivity and individuality.

Jordana Ticia Cosmetics

Jordana Ticia Cosmetics started as a small brand with just three liquid lipstick shades and has now gone viral for its Cream Bronzer and Powder Bronzer duo. This dynamic pair has become a favorite among the rich skin community, celebrated for their seamless blendability and complementary shades. Jordana Ticia Cosmetics’ commitment to inclusivity and innovation ensures its products resonate across diverse audiences.

These brands are redefining the beauty industry by making inclusivity non-negotiable. It’s not just about offering a wide range of shades; it’s about embracing the diverse beauty of every consumer. From marketing to product innovation, these trailblazers prove that representation is more than a trend—it’s the future of beauty.

As we celebrate the strides these brands have made, let’s continue to demand inclusivity from every corner of the industry. Beauty is for everyone, and these brands are leading the way to a more diverse and equitable future.