What Brands Really Want: 5 Insider Tips for Creators to Land Meaningful Partnerships

The "Building with Brands" panel at the BBR Creator Summit brought together seasoned creators and brand representatives to share insider knowledge on thriving in today’s digital landscape. Packed with practical advice and inspiring stories, the discussion offered a roadmap for creators aiming to secure meaningful brand partnerships.

Here are the top takeaways, straight from the panelists:

1. Authenticity Is Your Superpower
Karen from IPSY emphasized, “You escape competition through authenticity.” She encouraged creators to lean into their individuality because it’s what makes them irreplaceable.

The panelists unanimously agreed that being yourself—whether in your voice, style, or values—is the ultimate differentiator. As one panelist put it, “Audiences can sense when something’s not genuine. The moment you start faking it, you lose trust.”

2. Treat Your Content Like a Portfolio
Monica Velos reminded the room that “your content is your resume.” Every post is an opportunity to showcase your skill, creativity, and professionalism.

Tabria Majors added, “Even if you’re shooting on an iPhone, make it count. Tell a story, share a moment—show brands what you’re capable of.” Narratives matter, and when creators build emotional connections through storytelling, brands notice.

3. Consistency Wins the Race
“Think of this as a marathon, not a sprint,” Tabria advised. Consistent posting builds your audience and signals reliability to brands.

Panelists recommended creating a manageable schedule that ensures you show up regularly without burning out. Karen shared, “It’s not about being perfect every day; it’s about being present.”

4. Tag Brands You Already Love
“The first time a brand sees their product on your feed shouldn’t be in a paid post,” Nanette Wong explained. Incorporating products you genuinely love into your content organically builds a natural bridge to partnerships.

“Brands notice when you’re already a fan. It makes the collaboration feel authentic.”

5. Network with Intention
For introverted creators, networking can feel daunting, but Karen stressed its importance.

“Attending brand events isn’t just about showing up—it’s about showing you care. Relationships are built in those moments.”

Even small gestures, like following up after an event, can leave a lasting impression.

Whether you’re just starting out or refining your approach, applying these tips can elevate your journey—and help you build lasting partnerships that truly resonate.