Recently, Youthforia and Tir Tir, two distinct brands, faced public scrutiny over their foundation offerings. Despite this common problem, their responses to the criticism diverged in remarkable ways, offering valuable lessons for brands striving to meet diverse consumer needs. This tale of two brands reveals not only their unique strategies in handling feedback but also provides insights every company can learn from. Youthforia’s Rocky Response Youthforia, a trendy startup that launched in 2021, gained quick fame with its claim of “makeup you can sleep in.” Their innovative approach caught the eye of “Shark Tank” investor Mark Cuban, but their journey hit a snag in October 2023 when they launched their Date Night Skin Tint with 15 shades. The initial excitement turned into disappointment as many customers found the range lacking, particularly for those with deeper skin tones. Despite offering a range of shades, the options did not adequately cover deeper skin tones, leading to widespread criticism. In March 2024, Youthforia attempted to rectify the situation by adding 10 new shades. However, the response was far from positive. One prominent creator harshly criticized the deepest shade, comparing it to black ink or even blackface paint. This reaction underscored the product’s inadequacies and raised serious concerns about the brand’s understanding of diversity. Tir Tir’s Swift Redemption Meanwhile, Tir Tir, a well-established Korean beauty brand founded in 2016, faced similar challenges but took a different route. Known for their innovative skincare, Tir Tir […]