These trailblazers defined 2025 and are already setting the tone for what's to come in 2026 in beauty. Through culture-shifting moments, boundary-pushing work, and undeniable influence, they set new standards and helped build an industry rooted in inclusivity.

Spanning executives, beauty professionals, creators, media powerhouses, and modern muses, the BBR 100 represents possibility in motion. This list honors both the established leaders who continue to leave an indelible mark and the emerging voices—often working behind the scenes or just beginning to break through, offering a glimpse into the future of talent.

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Creators reminded us of the true power of influence—and its ability to shape the industry at large. By speaking up, standing out, and harnessing the dynamic force of storytelling, they proved that content can drive conversion, expand access, and create lasting impact. Their influence was felt both on and off the screen.

Through expansive platform reach, meaningful brand collaborations, record-breaking campaigns, and strategic consulting, these creators transformed ideas into influence, platforms into purpose, and content into culture. They shaped conversations, built communities, and pushed creative boundaries throughout 2025 and we believe their momentum will only accelerate into 2026.

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Executives made bold decisions, opened doors, and shifted the industry from the inside out. From Yummy Skin, She Was Here, Beauty Blazers, Carnivale, 12PM in Milan, Billion Dollar Skincare Chemist, Girlfriends, Repair 360, to the TWG Incubator and more, it was a year of leadership to remember. They ensured that consumers, small business owners and professionals were considered at every level—across product, education, and opportunity.

With intention at the core, they stretched the boundaries of creativity and inclusion, proving that strategy and purpose are most powerful when they move in tandem. In 2025, the results spoke loudly. Their impact was undeniable, leaving a lasting imprint on the industry and setting a new standard for leadership.

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Makeup Artists reminded us that makeup is more than glam—it is expression, confidence, and craft. These artists painted stories, shaped faces, created unforgettable trends, and set new standards across beauty culture.

Their influence extended far beyond the canvas and into conference rooms, where many led education initiatives, consulted, and, in some cases, served as global creative directors. Their impact is undeniably global, visible everywhere from sold-out concerts and movie screens to magazine covers, breaking news moments, and iconic campaigns. Precision, passion, and pure talent define their work.

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Hairstylists transformed chairs into stages—pushing beauty forward while elevating technique, vision, and inclusion. Their work moved seamlessly from the biggest screens to the red carpet and beyond, shaping how beauty is seen, worn, and experienced.

Some stepped out from behind the chair, expanding beyond their craft to consult, build platforms, events, and programs that reimagined creativity at the intersection of artistry and business. Others carved out space for critical conversations, challenging traditional beauty standards and broadening representation within the industry. Together, they redefined what it means to be a hairstylist in 2025—and beyond.

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Media told stories that mattered—amplifying unheard voices and reshaping perspectives across platforms. From record-breaking covers and culture-defining features to hosting spotlight beauty moments on some of media's largest daytime stages, they showed up with intention and without restraint.

Spanning editors, writers, podcasters, social media powerhouses, these storytellers ensured that 2025 was a year where inclusion wasn't an afterthought, it was the headline. Through powerful beauty narratives, they made space for visibility, nuance, and truth. This is storytelling with impact and its influence will be felt far beyond the page or screen.

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Muses influenced art, fashion, beauty, and culture, reminding us that inspiration itself is power. To be a muse is to inspire without trying, to spark creativity, ideas, and movement simply by being. From the runway to Broadway to the big screen.

Discover the BBR 100 and explore the honorees across each category.