Beauty’s Got Game, Want the Play-by-Play?

These beauty x sports collabs are giving power, pride, and major cultural shift energy.

_{Jul 31, 2025}

In honor of National Black Women in Sports Day, we've rounded up some of the most iconic beauty in sports collabs we've seen.

From courtside campaigns to athlete-driven beauty lines, these inclusive collaborations are breaking boundaries, expanding audiences, and redefining who gets to feel seen. It's not just a brand crossover - it's a cultural shift. Because beauty belongs everywhere and everyone deserves to show up feeling confident, powerful, and proud.

E.L.F. Cosmetics

First beauty sponsor of the NWSL, and partner to racing, tennis, and wrestling.

Charlotte Tilbury

Partnering with the F1 Academy & the Dallas Cowboys Cheerleaders to bring luxury beauty into arenas and race tracks.

NYX Cosmetics

From Angel City FC and New York Liberty to collabs with rising stars like JuJu Watkins and Shilese Jones.

Fenty Beauty

First beauty partner of a WNBA team, teaming up with New York Liberty for the 2025 season.

Glossier

From the WNBA to their 2024 partnership with USA Basketball's Women National Team, supporting athletes all the way to the Paris Olympics.

Mielle Organics

Teaming up with the WNBA, Atlanta Dream, and HBCUs, while supporting stars like A'ja Wilson and JuJu Watkins.

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