Expanding your foundation shade range is more than just adding colors to your product line. It’s about embracing genuine inclusivity and addressing the diverse needs of your customers. Recent incidents, such as the backlash faced by Youthforia for their ill-conceived dark foundation launch, highlight the pitfalls of getting it wrong. Here is a full comprehensive guide for beauty brands on the best practices for expanding their foundation ranges effectively and inclusively. View this post on Instagram A post shared by Golloria (@golloria) Why Do Brands Expand Foundation Ranges Only After Backlash? Before diving into the how-to, it’s essential to understand why many brands seem to only expand their shade ranges in response to public criticism. In our previous article, “Why Do Brands Expand Foundation Ranges Only After Backlash?”, we explored the reactive nature of some beauty companies. Often, these expansions come across as disingenuous or rushed, leading to further alienation of the very consumers they aim to include. To avoid these pitfalls, inclusivity should be a proactive and integral part of your brand values from the outset. The Importance of Genuine Inclusivity True inclusivity in cosmetics is about more than just adding darker or lighter shades. It requires an understanding of the nuances of skin tones and the cultural significance attached to them. Here are some reasons why genuine inclusivity matters: Authentic Customer Engagement: Consumers can tell when inclusivity is an afterthought. Genuine engagement builds trust and loyalty. Market Expansion: […]

In a brave and heartfelt revelation, supermodel Anok Yai recently shared a harrowing experience of racism she faced on set. Her story underscores a troubling reality that many Black models encounter in the fashion industry: feeling isolated, outnumbered, and fearful for their careers. Anok’s experience is a stark reminder of the long-overdue need for genuine change in the fashion world.